I went to the gym last night. My workout started with 5 minutes on the treadmill to warm up (speed = 3.5, incline = 12), then 30 minutes of weights (focusing on mostly chest, back, and arms), then 18 minutes on the elliptical (resistance = 25). But what I want to write about are two observations I made while at the gym.
Observation #1 involved my gym bag. I don’t have a dedicated gym duffel bag. I usually throw a change of clothes and a bottle of water and whatever else I need into a reusable grocery bag and dump it in my backseat or trunk. About a week ago, I picked up two new reusable bags at Whole Foods. They’re designed to look like a bunch of bumper stickers, and I noticed one last night, while the bag was sitting on the counter in the locker room at the gym, that I hadn’t noticed yet.
Here’s the entire bag:
And the particular bumper sticker that caught my eye:
I’ve heard jokes for years from all sorts of people all stemming from the basic premise that, because of their higher prices, Whole Foods should really be called Whole Paycheck. How interesting that Whole Foods is reclaiming that phrase, and using it on their own products! I dug a little bit on the interwebs and found that Whole Foods has been trying for a while now to free themselves of the Whole Paycheck nickname – here’s two articles from 2008, one from The New York Times, and one from the New York Daily News, about efforts to appear more competitive by emphasizing value in its advertising and offering free ‘value tours’ at some locations, where an employee can show you around and point out wallet-friendly options and deals. Has anyone taken a value tour?
I say good for Whole Foods for owning their nickname and trying to turn it into a positive by spinning it into commentary about their relationships with farmers. I don’t think it’ll be enough to shed the nickname, or lose their reputation for being one of the more expensive grocers around, but I do think it’s kinda wonderful when a company acknowledges negative attention, because it shows that they’re listening to their consumers.
Observation #2 involved me. Does anyone remember this photo? You’d have to be a looong-time reader – I posted it way back on September 16, 2010, in my 6th blog post ever:
Back then, when I posted this picture, I had lost about 130 pounds, and I was ecstatic because I could see my collarbones for pretty much the first time ever in my life. Finally – something me and the cast of “Gossip Girl” had something in common – visible collarbones!
Last night, I spent 30 minutes watching myself in the mirror while lifting weights, and 18 minutes watching myself in a reflective window on the elliptical, and I noticed, for the first time, that I could see my collarbones even with a shirt on! Once I noticed them, it was all I could focus on. I snapped this pic as soon as I got home:
There they are, creating shadows!
Keep it up, David!