An Open Letter to Casual Male XL

Dear Casual Male XL,

I wanted to take a minute to let you know that you’ve lost a customer, for good.  You’re my favorite big & tall retailer, and I’ve been a loyal shopper for nearly a decade.  You’ve sold me clothes when I was a 2XLT, then a 3XLT, and you’ve even sold me a few items sized 4XL.  But not any more.   Now that I’m 134 pounds lighter, I’m buying clothes sized XL, and, as you’re aware, I can buy those pretty much anywhere.

Today I visited your Glendale, CA location for the last time:

As I blogged about last week, the reason for coming was to use the $15 coupon that I earned through your Rewards program.  I intended to buy 2 black pairs of boxer briefs, size XL, but, alas, this location didn’t have any in stock, although your associate there, Dana, was very sweet and even looked in the back for me.  I took your lack of inventory as a sign that this was how it’s supposed to be.   As for the coupon, I used it on socks instead.

I’ve probably spent thousands of dollars at your store over the years, and am quite familiar with your brands and product lines.  As I looked around at your wares today, I realized that I wanted to thank you for a number of things:

Thank you for consistently selling clothes that I felt comfortable in, and always carrying my size.

Thank you for selling fashionable clothes, so I could find things to wear that were flattering and not outrageously off-trend.

Thank you for selling “waist-relaxer” pants that have hidden side elastic panels, giving the waist a few extra inches, allowing me to buy pants in my size, but knowing that they’d stretch a little as I gained weight.

Thank you for hiring employees that never looked me up and down when I walked in, realized I’d never fit in the merchandise there, and ask who it was I was shopping for (yes, that’s actually happened to me).

Thank you for making my shopping experiences a little less painful and frustrating.

You’ve been good to me, Casual Male, and I appreciate it.  But it’s time to move on.

There you are, in my mirror, as I left your store for the last time – and I’m NOT looking back.

Keep it up, David.

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11 Responses to An Open Letter to Casual Male XL

  1. stefiajane says:

    great post – i can see why its a favourite.

  2. carol says:

    I would love to say goodbye to the plus section at the Fashion Bug.

    Did they ever respond??

  3. Joy says:

    Awww, that actually made me a little teary! Good job! And what a great letter. It would be neat if the store management could see it. I’m sure marketing/sales-wise their reaction would be ambivalent, but the letter is highly complimentary, and I would bet that a good portion of their clientele could benefit and would be encouraged by your story. Keep it up! 🙂

  4. sherrie says:

    awesome post! i just found you thru ellen’s page. i fight the battle of the bulge everyday. i lost over 70 lbs a few yrs ago. i went thru a deep depression and gained it all back plus more. when i tipped the scales at 300 lbs i knew it was time to get a grasp again. i’m back on track and i’ve lost 12 lbs. thanks for the inspiration!!!

  5. Eric says:

    Hey David, I am really encouraged by your story. 🙂
    I’ve been struggling with weight ever since I graduated HS and was diagnosed with lymphoma. I had a lot of complications with it and was inactive for a long time, after being extremely active, and in good shape my whole life. I could squat 600 lbs, I wasn’t a small frame guy ever though. anyway long story short, I’m 390 pounds now, and want to get back to 240, I’ve been through many phys rehab programs to help get back strength and they are helping, it’s just slow, lots of nueromuscular damage and nerve damage. I eat well enough, portion control, low carb, I swim, use a recumbant stationary bike, and road bike for cardio, mild strength and weights at least 3 times a week. Not much seems to be helping and I don’t loose much at all. My doctors keep suggesting surgical options, and while expensive, I just feel like they are either so extreme or that I would somehow be giving up. I’m tired of being big like this, and feel like no one gets it… you can see my email I bet, any advice you have to offer is appreciated, I will check this to see your reply.
    Thanks in advance
    -E

    • David says:

      Hey Eric! Thanks for the kind words, and I’m so glad you enjoy my blog. I do have your email, and will try this get a note out to you this weekend.
      Best,
      D

  6. Debbie T. says:

    This is awesome – thanks for sharing your story, David. I found you while surfing the web for information on a particular fruit disorder for my job, and since I tend to be a little ADD, I had to read your pomelo post – and then I read about your skyscrapers, and then I read this. And now, I must go back to work, but thanks for the inspiration. I love the skyscraper idea a LOT!

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